Fashion. It's all about fashion. (Well, mostly.) People have to have something new and "distinctive". Whether it's a matter of improvement in any sense is (at least in terms of mouthpieces) always a matter of intense debate -- as I'm pretty sure any other responses in this thread will demonstrate.
Gary Merrill
Wessex EEb Bass tuba (DW 3XL or 2XL)
Mack Brass Compensating Euph (DE N106, Euph J, J9 euph)
Amati Oval Euph (DE 104, Euph J, J6 euph)
1924 Buescher 3-valve Eb tuba (with std US receiver), Kelly 25
Schiller American Heritage 7B clone bass trombone (DE LB K/K10/112/14 Lexan, Brass Ark MV50R)
1947 Olds "Standard" trombone (Olds #3)