Based on my experience (primarily with marketing people in large multi-national corporations), there are in fact those who can be regarded as "savvy". I once, for a year (and as a matter of convenience to both the company and me) worked out of a Novartis US marketing/sales office in NC. Really odd situation. All these drug reps and marketers, and one guy in the Novartis AI group! But those people were SAVVY -- particularly in what they knew about their products, all the way down to the biochemistry and specific sub-populations of patients. However, a given "advertising manager" is generally very unlikely to have any specific domain knowledge of the target he's selling into and will go with whatever generic statistics he can get on sales, preferences, etc. based on wherever he can get or buy that information. So he can be "savvy" in general techniques of selling/marketing (the channels, how to get information to/in front of people), but not at all savvy in some of the critical information concerning the particular sub-group that will/would in fact disproportionately buy the particular product. This is where the Novartis guys were at the top of their game -- because they knew all that (and of course had a virtually unlimited budget and internal resources to provide the needed information). Someone from an "advertising agency" would not.
I think something similar is true of any "specialized" demographic (like brass players, tuba/euphonium players, etc.). It's easier now that statistics on the web are being sliced and diced with such enthusiasm and huge amounts of data are being gathered, and "intelligent analytics" are being applied to that. But then you actually have to buy that data and the results of those analytics (or perform the analysis yourself) to become sufficiently "savvy" to market your product competitively.
So ... not so briefly, I'm afraid ... that's what I had in mind.
Last edited by ghmerrill; 08-13-2018 at 07:18 AM.
Gary Merrill
Wessex EEb Bass tuba (DW 3XL or 2XL)
Mack Brass Compensating Euph (DE N106, Euph J, J9 euph)
Amati Oval Euph (DE 104, Euph J, J6 euph)
1924 Buescher 3-valve Eb tuba (with std US receiver), Kelly 25
Schiller American Heritage 7B clone bass trombone (DE LB K/K10/112/14 Lexan, Brass Ark MV50R)
1947 Olds "Standard" trombone (Olds #3)