Thanks for that info, Gary. I should consider the rates vs. value vs. traffic vs. depth of pockets. The ITEA ads I see right now are from major manufacturers, who have pretty large pockets, as compared to Austin Brass or even Wessex for example. The ITEA ads are the same 3 on every page I see, so either they don't rotate as frequently as I would expect or they don't have enough ads to merit rotation. Interesting.
ITEA says they get around 300,000 visits/month, so they have nearly 3x the traffic the forum does (not counting the main site at dwerden.com, since I'm not running banners there). On the other hand, I think we probably more frequent fliers on this forum than ITEA does on their site, mostly because of the very nature of a forum (and the quality of the members' contributions!).
I would like to have more manufacturers in the banner area, so I need to tune up my approach to them. We have lots of members with Bessons, Yamahas, Willsons, etc. and it would just seem "right" for their banners to be present. For them, I think the main motive would be "branding" in general. For Austin, Wessex, Baltimore Brass, etc. I think they would probably see more of a direct benefit (clicks to their sites and perhaps purchases).
ITEA says they get around 300,000 visits/month, so they have nearly 3x the traffic the forum does (not counting the main site at dwerden.com, since I'm not running banners there). On the other hand, I think we probably more frequent fliers on this forum than ITEA does on their site, mostly because of the very nature of a forum (and the quality of the members' contributions!).
I would like to have more manufacturers in the banner area, so I need to tune up my approach to them. We have lots of members with Bessons, Yamahas, Willsons, etc. and it would just seem "right" for their banners to be present. For them, I think the main motive would be "branding" in general. For Austin, Wessex, Baltimore Brass, etc. I think they would probably see more of a direct benefit (clicks to their sites and perhaps purchases).
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